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Keeping you Posted: Twitter changes design and why Snapchat knows your location

Keeping you Posted: Twitter changes design and why Snapchat knows your location

by Anthony Bullick | Jul 24, 2017 | General

In our latest Keeping you Posted blog, we’ve taken a look at Facebook’s war on spam content, Twitter’s new look and the Snapchat update that has everyone talking.  Facebook fights back against Fake News The social media platform has come in for a lot of negative press...
Why businesses should give PRs access to the board – regardless of what size they are

Why businesses should give PRs access to the board – regardless of what size they are

by Anthony Bullick | Jun 28, 2017 | General

This article first appeared as Anthony Bullick’s column in the Daily Post business section on 28 June. Having a trusted PR person at the leadership table will significantly support your organisation’s overall goals. PR is often described as the conscience of an...
What 2017 social media changes should businesses focus on?

What 2017 social media changes should businesses focus on?

by Anthony Bullick | Jun 7, 2017 | General

Social media is a fantastic way to enhance your profile and create a buzz around your business – but if brands don’t keep up with the latest social media changes, their content can miss out on significant engagement. To help keep you up to date, we’ve looked at the...
How to position your brand as an expert in a particular sector

How to position your brand as an expert in a particular sector

by Anthony Bullick | May 31, 2017 | General

This article first appeared as Anthony Bullick’s column in the Daily Post business section on 31 May. If you wish to target a particular sector or customer type to position your brand as the experts, your content will play a crucial role in succeeding. The starting...
Why businesses should give PRs access to the board – regardless of what size they are

What’s the difference between a content marketing agency and a PR agency?

by Anthony Bullick | Apr 25, 2017 | General

This article first appeared as Anthony Bullick’s column in the Daily Post business section on 26 April.  Content marketing is the latest buzz phrase being used when discussing brand promotion. But who does content marketing and how can it help businesses achieve...
How to measure and evaluate your social media campaigns

How to measure and evaluate your social media campaigns

by Anthony Bullick | Apr 5, 2017 | General

This article first appeared as Anthony Bullick’s column in the Daily Post business section on 5 April.  How to measure the success of your social media campaigns differs from business to business. The first step is to identify your business goals and understand...
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