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How to use Facebook Insights to improve your social media campaigns

How to use Facebook Insights to improve your social media campaigns

by Anthony Bullick | Aug 25, 2017 | General

This article first appeared as Anthony Bullick’s column in the Daily Post business section on 23 August. Facebook’s constant algorithm changes mean the goalposts continually move for businesses trying to market their brand successfully on the platform. Fortunately,...
How to become an expert commentator to PR your business

How to become an expert commentator to PR your business

by Anthony Bullick | Jul 26, 2017 | General

Impending changes in legislation, government announcements, and latest national news stories provide businesses with an opportunity to position themselves as the expert on that particular topic. This will build trust between the brand and its customers, and will help...
Stacey’s role in making the PR agency more efficient

Stacey’s role in making the PR agency more efficient

by Anthony Bullick | Jul 24, 2017 | General

If you’ve phoned the offices, you’ve likely spoken to Stacey, who is your first point of contact when you get in touch. So what does Stacey do when she’s not answering the phone to our lovely clients and suppliers? Well, it’s probably easier to say what she doesn’t...
Keeping you Posted: Twitter changes design and why Snapchat knows your location

Keeping you Posted: Twitter changes design and why Snapchat knows your location

by Anthony Bullick | Jul 24, 2017 | General

In our latest Keeping you Posted blog, we’ve taken a look at Facebook’s war on spam content, Twitter’s new look and the Snapchat update that has everyone talking.  Facebook fights back against Fake News The social media platform has come in for a lot of negative press...
Why businesses should give PRs access to the board – regardless of what size they are

Why businesses should give PRs access to the board – regardless of what size they are

by Anthony Bullick | Jun 28, 2017 | General

This article first appeared as Anthony Bullick’s column in the Daily Post business section on 28 June. Having a trusted PR person at the leadership table will significantly support your organisation’s overall goals. PR is often described as the conscience of an...
How to use Facebook Insights to improve your social media campaigns

What 2017 social media changes should businesses focus on?

by Anthony Bullick | Jun 7, 2017 | General

Social media is a fantastic way to enhance your profile and create a buzz around your business – but if brands don’t keep up with the latest social media changes, their content can miss out on significant engagement. To help keep you up to date, we’ve looked at the...
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