by Anthony Bullick | May 31, 2017 | General
This article first appeared as Anthony Bullick’s column in the Daily Post business section on 31 May. If you wish to target a particular sector or customer type to position your brand as the experts, your content will play a crucial role in succeeding. The starting...
by Anthony Bullick | Apr 25, 2017 | General
This article first appeared as Anthony Bullick’s column in the Daily Post business section on 26 April. Content marketing is the latest buzz phrase being used when discussing brand promotion. But who does content marketing and how can it help businesses achieve...
by Anthony Bullick | Apr 5, 2017 | General
This article first appeared as Anthony Bullick’s column in the Daily Post business section on 5 April. How to measure the success of your social media campaigns differs from business to business. The first step is to identify your business goals and understand...
by Anthony Bullick | Mar 8, 2017 | General
Demonstrating return on your PR and marketing investment can be a tricky task. Although tools such as Google Analytics and Facebook Insights have made it easier, they require a certain level of interrogation to translate the raw information into valuable and...
by Anthony Bullick | Feb 9, 2017 | General
Each social media platform periodically rolls out changes that leave marketers scrambling to see how they can take advantage and boost their business online. This month, Instagram is the latest of the big channels to edit its offering, with users soon able to upload...
by Anthony Bullick | Jan 22, 2017 | General
This article first appeared in the Daily Post. Our head of digital Anthony Bullick writes a four-weekly column for the paper’s business section. Recruitment, and specifically for certain skills, is a hot topic for many North Wales businesses. A lot of...
