by Anthony Bullick | Sep 27, 2013 | Integrated PR and SEO
Google has named its latest update Hummingbird because “it’s faster and more precise”. Considering what the update means for results brought back in searches, it’s a very apt name indeed. Google is no stranger to releasing updates to its algorithm, the mechanics...
by Anthony Bullick | Jul 10, 2013 | General
Used correctly, Google Analytics opens up an entire world of information about your customer base that you never previously knew. More importantly, implementing actions off the back of these findings can boost your sales. Here is a run through of some key dos and...
by Anthony Bullick | Jul 4, 2013 | General
The design of a website is crucial for attracting potential customers to your products and services. But it’s the content that will keep them there. In addition, the copy on your web pages plays an important role in SEO. Google will evaluate the content to determine...
by Anthony Bullick | Jun 18, 2013 | Integrated PR and SEO
A common mistake when producing content to attract visitors to your website is ignoring keyword research. For example, did you know that 80% of searches online look for instructions or advice, rather than a specific service or product. Once you understand what your...
by Anthony Bullick | Jun 10, 2013 | Integrated PR and SEO
Outwrite gave a presentation on top five SEO tips to West Cheshire and North Wales Chamber of Commerce members on 6 June. Following the event, attendees were given a handout of the below infographic. It went down so well that we decided to post it online for all to...
