Score big in uncomfortable interviews with media training
This post first appeared in Anthony Bullick’s Daily Post column. While the end of the football season has brought the joy of a title or promotion for some, many others are digesting the difficult situation that is relegation. Fans of clubs going down need to be kept...
Outwrite managing director to speak at CIPR ESG event
An award-winning PR agency will be sharing its best practices on how organisations can maximise environmental, social, and governance (ESG) activity as part of an industry discussion. Outwrite PR managing director Anthony Bullick is set to talk as part of an upcoming...
Outwrite MD discusses green PR and greenwashing at Net Zero North Wales
Sustainability-focused Outwrite PR was invited to share its expertise on effective net zero communications with other North Wales enterprises, at an event held by the region’s business council. The Mold-based company’s managing director Anthony Bullick was joined at...
Involve PR at the outset of talks to help avoid greenwashing
This post first appeared in Anthony Bullick’s Daily Post column. Every business from large multi-nationals down to SMEs are at risk every time they make claims about their actions linked to the journey to net zero. The majority of greenwashing, particularly amongst...
Outwrite PR talks careers at the University of Chester
A North Wales PR agency has helped boost university students’ understanding of the public relations industry and what is required for a career in the sector. Outwrite PR’s managing director shared professional insight with marketing management undergraduates at the...
Making the case for switching up your approach to case studies
This post first appeared in Anthony Bullick’s Daily Post column. Embedding storytelling within your case studies will create more impact and build vital trust with your stakeholders. Case studies are often created with the three core headings of objective, tactics,...
Outwrite secures industry award shortlists for agency performance
A North Wales PR firm is celebrating two nominations from a prestigious industry body. Mold-based Outwrite PR has been shortlisted for integrated PR agency of the year, in addition to account manager Cal Behrendt being named as a finalist for young professional of the...
PR agency’s free guide gives brands a head start on ESG reporting
A North Wales PR agency has launched a guide to provide organisations with advice on how to communicate their environmental, social and governance (ESG) capabilities. ESG reporting became compulsory for some companies in 2022, and Mold-based Outwrite PR has created a...
PR firm shares ESG guidance via latest newsletter
An award-winning PR agency has produced a dedicated resource to help organisations bring environmental, social, and governance (ESG), activity to the centre of communication strategies. With stakeholders increasingly interested in a company’s impact beyond profit,...
Social media training will empower colleagues to deliver effective campaigns
This post first appeared in Anthony Bullick’s Daily Post column. A commitment to continued professional development (CPD) on social media marketing will help ensure activity is as impactful as possible, particularly in the face of constant change in the industry....
Ebook: PR and comms professionals discuss ESG
Environmental, social and governance (ESG) is finding its way onto more and more agendas for brands, but why should the PR function have it on their radar? We spoke to PR and communications professionals across a range of sectors to find out how ESG has impacted their...
University of Liverpool students receive precious PR industry experience by agency
A North Wales-based PR agency shared its invaluable industry experience with second year communication and media students at the University of Liverpool. Outwrite PR’s managing director Anthony Bullick attended the university as a guest lecturer towards the end of...
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Outwrite PR named the official media partner for prestigious charity ball
A North Wales-based PR and communications agency is supporting this year’s Celtic Charity Ball as the media and comms partner. The event is organised by Celtic Financial Planning, with the evening set to raise much-needed funds for Alder Hey Children's Hospital and...
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AI is changing search — and PR is leading the response
Search visibility is changing rapidly. As Google and other platforms introduce AI-powered summaries and conversational search, the traditional rules of SEO no longer guarantee a brand will be found. Instead of chasing keyword rankings, organisations now need to be...