News and views covering contract wins, updates on the team, and tips and advice for the latest industry changes.

Hodgson and Cole pay the penalty

Hodgson and Cole pay the penalty

You could have been forgiven for failing to realise that the England team was preparing for two World Cup qualifiers as controversy overshadowed the build up.

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Richard Branson is no PR Virgin

Richard Branson is no stranger to using effective PR to get his message across. But do all commentators agree on his methods in his latest campaign?

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Review of the first ever Socialympics

Review of the first ever Socialympics

So that’s it. The first ever so-called Socialympics are over. But how exactly did the different social media platforms and the world’s biggest sporting event combine?

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Stay ahead of your competitors with CPD

Stay ahead of your competitors with CPD

Continuing professional development (CPD) is common in most professions and plays a vital role in ensuring your business does not get left behind. Outwrite has been doing its bit to stay ahead of the game.

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Crisis PR plans need to be on the money

Crisis PR plans need to be on the money

As NatWest counts the cost of its recent calamitous computer systems failure it will not simply be an issue of considering financial losses. A more prudent crisis communications plan could have limited the damage caused to the bank’s reputation.

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    Read more about crisis PR and online reputation management.

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    Why media training is important

    Why media training is important

    It’s 25 years since Gerald Ratner gave his infamous speech filled with badly judged jokes to a group of company directors and journalists, torpedoing his vast jewellery empire in mere minutes. Barely a week goes by without a politician or businessperson being raked...

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