“Hopefully, in a year’s time I can come back and tell you everything we’ve been able to implement with Advance Brighter Futures (ABF).”

That is the feedback from Zoe Whitehead, business development officer for ABF, following her attendance at Outwrite’s “super useful” free PR and marketing conference.

The annual event, held at Cambria Business School in Northop, was aimed at empowering and educating third sector organisations on how to handle brand promotion and communications in-house.

Tips and advice to help charities be more effective with PR and marketing, as well as the latest techniques and best practices, were covered by an expert panel.

Guest speakers included RNLI regional media manager Danielle Rush and Matthew Richards, a contributor to BBC Radio Wales as well as one of the region’s main on-screen reporters.

Zoe, who attended the Mold-based agency’s all-day event, said: “We are a small charity so to have a free conference to come to is fantastic. I’ve gained loads and loads of knowledge and picked up lots of tips from all the speakers.

“There’s so much to cover, but it was really good to have snippets for each different area of media such as press stories, social, tv, and radio.”

On a key takeaway from the conference, she highlighted Matthew’s guidance around pitching stories to the press.

Zoe continued: “We are passionate about the work that we do and the impact that we make and getting those stories out there.

“To have tips on doing that better and getting more people hearing about the work we do at ABF is really useful.”

Outwrite account executive Alexia Jones, who spoke about the world of social media and communications in her presentation, said: “Feedback such as Zoe’s only strengthens our desire to make this a key day in the calendar each year.

“The insight provided by our speakers will, I’m sure, only help enable the charities to spread the news of the incredible work they do even further.

“Next year, Outwrite turns 30 and we are already looking forward to the 2024 PR and marketing conference as part of those celebrations.”

Outwrite’s clients include construction firm Wynne ConstructionJones Bros Civil Engineering UK, Warrington-based Watsons Solicitors, and Xplore! Science Discovery Centre.

The agency specialises in integrated PRcrisis PR, and online reputation management.