Football’s controversial European Super League has highlighted the importance of strategic communication at the heart of the decision-making process. While no amount of PR would have completely swayed people’s opinions about the new league, which has been widely...

This post first appeared in Anthony Bullick’s Daily Post column A recent Which? investigation turned its attention on what appears to be the very murky world of online reviews. It found many companies, including in the UK, have been paying for positive fake ratings on...

Operators in the tourism and hospitality sector are being urged to embrace the power of Instagram search to thrive when lockdown restrictions ease. The managing director of a North Wales digital PR agency says that changing consumer behaviours means businesses that do...

Students at the University of Chester were given the opportunity to quiz the managing director of a PR agency on what crisis comms looks like at the coalface, and the skills they need for the world of work as they prepare to graduate. Anthony Bullick of Outwrite PR...

Domain authority (DA) is a search engine ranking score developed by Moz, SEO software developers. Authority means the strength of a website in terms of its usability, trust and relevant content to a search term. Moz uses the score to predict how likely a website is to...

In this edition of Keeping You Posted, we look at why Facebook’s battle with news websites in Australia should ring alarm bells for anyone whose business is heavily dependent on the platform, Instagram’s new account protection feature, and what’s in the works for...

It’s the early 2000s (when hashtags were an unused symbol on your keyboard gathering dust). You’re going out for food and drinks; chances are you’re choosing somewhere you’ve been recommended by a friend. Fast-forward to 2021 and Instagram search is a key part of the...

Students at the University of Chester received an insight into the always-evolving world of PR as part of a guest lecture delivered by a PR agency. Anthony Bullick, managing director at Outwrite PR, spoke to first year marketing students over Microsoft Teams, covering...

This post first appeared in Anthony Bullick’s Daily Post column Businesses seeking to increase their visibility and enhance their reputation online were provided a peek behind the Google curtain, following a tweet from a senior analyst. John Mueller said that digital...

In our latest edition of Keeping You Posted, we’re looking at big changes for how news providers operate on Facebook, how LinkedIn now offers more controls for post visibility and discussions, and Instagram’s efforts to offer more tools for professional users. New...