The power of Instagram search: How does your business appear on Instagram?
It’s the early 2000s (when hashtags were an unused symbol on your keyboard gathering dust). You’re going out for food and drinks; chances are you’re choosing somewhere you’ve been recommended by a friend. Fast-forward to 2021 and Instagram search is a key part of the...
Outwrite MD talks life in the ever-changing PR industry with Chester students
Students at the University of Chester received an insight into the always-evolving world of PR as part of a guest lecture delivered by a PR agency. Anthony Bullick, managing director at Outwrite PR, spoke to first year marketing students over Microsoft Teams, covering...
What is digital PR?
This post first appeared in Anthony Bullick’s Daily Post column Businesses seeking to increase their visibility and enhance their reputation online were provided a peek behind the Google curtain, following a tweet from a senior analyst. John Mueller said that digital...
Keeping You Posted: Getting the most out of new LinkedIn controls
In our latest edition of Keeping You Posted, we’re looking at big changes for how news providers operate on Facebook, how LinkedIn now offers more controls for post visibility and discussions, and Instagram’s efforts to offer more tools for professional users. New...
Jill marks three years at Outwrite
Company administrator and often the first voice you’ll hear on the phone when you ring Outwrite, Jill Lloyd, has now been with the agency for three years. And while her third year has been very different to her first two, her unflappable manner and good humour have...
How does social media affect search ranking?
People like us at Outwrite are always banging on about how to improve your social media standing, and how to improve your search engine rankings with SEO. But are the two linked? After all, big, successful brands tend to have big social media followings, and those...
Authenticity in thought leadership: If it’s selling, it’s not worthwhile
This post first appeared in Anthony Bullick’s Daily Post column Thought leadership can position you and your brand as an expert in your respective field, but there is a fine line between achieving that and turning off your targeted audiences. People are savvier than...
Outwrite MD starts third year as chair of CIPR North West
The North West regional chair of the Chartered Institute of Public Relations (CIPR) is to focus on continuing to deliver value for members as the industry looks to bounce back for 2021. Anthony Bullick, who is managing director of North Wales-based Outwrite PR, leads...
How to: Produce a print newsletter
Newsletters have been around since ancient Rome. In today’s world, they’re often overlooked as a key form of communication compared to its counterpart, email newsletter, but in this digital age, they can cut through the noise. The benefits of a print newsletter are...
Why can’t they just leave us alone? An ex-journalist’s look at crisis communications
Things have got a little rocky and now the phone is ringing off the hook with journalists trying to find out what’s going on. Why can’t they just leave you alone when you’ve already got so much on your plate? In the age of social media, where anyone can communicate...
How to grow and maintain support for your green project
Winning planning permission and getting onto the site is the biggest part of the battle when it comes to getting a renewables project going. With the UK set to host COP26 in the coming months, and the consequences of climate change, as well as the action needed to...
Experienced journalist strengthens digital PR agency’s team
An experienced journalist who has worked across North Wales as well as in sector-specific media has joined a leading digital PR agency. Josh Morris, 33, who has worked for the Daily Post, Denbighshire Free Press and business publication Insider Media, as well as in...
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How to move from a passive LinkedIn presence to an active one
Many people understand the value and potential in using LinkedIn, but struggle to move from simply scrolling and liking the odd post to sharing their own content and boosting their career or business. It may be that your PR agency or in-house marketing team look after...
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How does Bluesky impact your social media strategy for 2025?
This post first appeared in Anthony Bullick’s Daily Post column. The soaring popularity of an alternative social media platform is adding an extra layer of complexity as many brands create or adjust their social media strategy for 2025. Bluesky, long heralded as the...