A North Wales integrated PR agency has been nominated for five PR awards, including for a campaign that saw a sell-out crowd enjoy the grand reopening of a Wrexham science centre.
Outwrite PR’s work with Xplore! Science Discovery Centre has been shortlisted twice in the PRmoment Awards, which covers the northern half of the UK, with the agency also securing a nomination for integrated PR agency of the year.
The campaign, which worked to raise awareness of Xplore!’s reopening to the public after a relocation to the town centre and following a national lockdown, is listed in the not for profit and low budget categories.
In addition, the partnership between Outwrite and Xplore! has also been recognised at the Public Relations Communications Association’s (PRCA) 2021 DARE awards in the Cymru region.
The duo are shortlisted in the low budget and charity/not for profit categories.
Outwrite PR’s managing director Anthony Bullick said: “I think this shows that with a clear objective and the freedom to go away and be creative and develop that agency-brand partnership, you can go and achieve amazing results.
“We are passionate about strategic and creative storytelling as well as being integrated. We are the modern day PR agency where we are developing campaigns and strategies that cover not only your traditional media outlets, but also take into consideration organic social media, paid social media, content marketing and video.
“It was a massive morale boost in the office to see that our work had contributed in some way to that success of a sell-out.
“Separately to the campaign nominations, being shortlisted for integrated PR agency of the year is amazing.
“These awards are judged by our peers who have looked at our agency and said, ‘This agency, this team of PR people have had a cracking year and deserve to be shortlisted for this award’.
“For me personally, the highlight is being able to talk about the success we’ve had as a team.”
Xplore! Science Discovery Centre’s business development and stakeholder engagement officer Katie Williams said the agency’s work was vital to helping the centre sell out for the reopening weekend.
“From strategy down to implementation, Outwrite made a huge difference for Xplore!,” she said.
“The rebrand, relocation and reopening were months in the making. We recognised an integrated PR agency would help us and Outwrite impressed from the outset.
“The team’s focus on communication with our stakeholders across multiple channels was pivotal in making sure key messages reached our different audiences.”
The PRmoment award winners will be announced via a virtual ceremony on June 3, while the PRCA winners will be announced at a ceremony to be held in Cardiff on July 28.
Outwrite’s clients include specialist residential care provider Meddyg Care, housing association Grŵp Cynefin, Jones Bros Civil Engineering UK and one of the UK’s largest rural broadband specialists, Voneus.