A morning spent liaising with the media is nothing new to the Outwrite team, but last month they did so face to face at a media breakfast hosted by the CBI.

They joined representatives from North Wales CBi member companies at Deeside food manufacturer KK Fine Foods, for a media breakfast held in order to help North Wales businesses connect with print and TV outlets.

Owen Hughes and Carole Green, who are business correspondents at the Daily Post and ITV Wales respectively, fielded questions from businesses on what the media looks for in a story.

They explained how businesses can approach them with story ideas; how positive ideas can turn into positive media coverage, and that editors and producers often look for quirky and unique stories to broadcast and publish.

The meeting took place in a roundtable format, allowing delegates to voice their views, with Outwrite client and CBI member Wynne Construction in attendance.

Outwrite’s managing director Tracy North and digital director Anthony Bullick represented the agency, which also belongs to the CBI.

Tracy said: “All delegates I spoke to post-breakfast told me it was useful to hear how the news agenda is set and that, for example, the ability to offer good picture opportunities is very important for securing airtime on TV.

“If you have two equally newsworthy stories but only one of them is photogenic, the media will always pick the photogenic story.”

Tracy served as the CBI’s North Wales chair for a three-year tenure and stepped down at the end of 2017.

As chair she regularly represented members’ views in the media, making appearances on BBC Wales and ITV Wales as well as giving interviews to the Daily Post and the BBC News website.

Outwrite’s clients include food buying group Fairway Foodservice, logistics company Ningbo Palletised Distribution, Chester-based PJM Flooring Services, and Jones Bros Civil Engineering UK.