Tracy was born and brought up in Morecambe, Lancashire. A third-generation journalist, she qualified and worked as a staff reporter, sub-editor and page designer in daily and weekly newspapers in the North West and North Wales before founding Outwrite in 1994.
She now uses her knowledge and skills in brand and reputation building and protection to devise and run digital PR campaigns for Outwrite’s clients.
She has amassed a great deal of experience in giving strategic advice at the highest level within organisations, in working with confidential information and in handling issues and crises on behalf of clients.
Tracy continues to enjoy operational work and maintains a hands-on element to her work, for example by keeping in touch with media contacts and writing press releases.
Examples are: issues management for an industrial site where TV were regularly turning up to broadcast residents’ complaints; crisis management eg turning out to liaise with the media at a major fire in the middle of the night; and managing a company’s response after discovering that a 30-minute expose-style radio documentary was being prepared about a client.
She has achieved coverage for clients across national network TV and radio, as well as in regional print and broadcast media.
Tracy has a degree in European Studies and Spanish and holds the National Council for the Training of Journalists’ (NCTJ) Proficiency Certificate.
Outside of her role at Outwrite, she is active in the business community, and as well as attending various networking events, Tracy is chair of CBI North Wales. She is also a member of the Chartered Institute of Public Relations (CIPR), Institute of Directors (IoD) and National Union of Journalists (NUJ).
Tracy enjoys following current affairs avidly, both for work and personal interest. Away from the office, she pursues fair-weather sailing and gardening, having recently undertaken a qualification in landscape design. In her spare time she also enjoys walking, reading and fussing over her cat Pepper.
“Outwrite has really lifted our profile. It is definitely responsible for an increase in new customer inquiries. I know Outwrite’s brand building and PR activity works, as we are winning big contracts, when historically we wouldn’t have even been invited to tender.”Steve Jackson
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