Press release issued

A North Wales-based digital PR agency has launched a six-month social media training programme to help businesses improve their online presence.

Outwrite PR, which has also released an e-book on using paid social media advertising, will advise firms on how to make the most of their digital PR activity.

During the sessions, which are on a one-to-one basis, businesses can learn about strategy, what makes engaging content, and how to analyse effectively to make campaigns better.

Outwrite’s head of digital Anthony Bullick, who is also a Daily Post columnist, will lead the training. He is a CIPR accredited practitioner and was shortlisted for two industry awards in 2015.

In addition he regularly delivers educational digital PR and SEO (search engine optimisation) workshops to businesses seeking to up-skill their in-house personnel.

Anthony said: “Social media are now an important part of the marketing mix, and used effectively can boost a company’s sales and profits.

“One of the key parts of our training is our ability to understand social media data properly.

“Rather than simply monitoring the amount of retweets or likes you receive, we show you how to feed all sorts of data back in to your campaign to make your content better, and to help you hit your online goals.

“Whether brands want to enhance their reputation on LinkedIn or increase Twitter traffic to their website, the training programme will help them achieve objectives.”

Outwrite is experienced in providing social media training, visiting clients such as Jackson Fire and Security, Wynne Construction and Caulmert to advise on social media.

Jim McClymont, principal environmental scientist at Caulmert, which has offices in Bangor, St Asaph, Cheshire and Nottingham, said:

“The assistance and training provided by Outwrite PR has given us the tools and confidence to help us manage our social media accounts in-house.

“Our social media strategy has allowed us raise our online profile, to interact further with our current clients, and to gain a greater audience for our website content, which is key to marketing our services and gaining new clients.”

Outwrite was founded in 1994 and specialises in PRsocial media marketing and SEO (search engine optimisation).

Click to book onto the social media training programme.