A charity, which helps organisations across Cheshire and Warrington become more active, healthier and happier, has partnered up with a digital PR agency.

Active Cheshire has appointed Outwrite PR to provide support as it prepares to celebrate its 30th birthday.

The agency is already working closely with the Active Cheshire team to ensure its website not only provides users with a good experience, but enhances the charity’s reputation.

The organisation, which introduces ways to help people exercise daily as well as promote health generally, counts M&S Bank, AstraZeneca, Chess ICT, and the Warrington Wolves Charitable Foundation amongst its clients.

Fraser Edwards-Cleaves, strategic lead marketing and events at Active Cheshire, said: “We were looking for a partner to work with on a number of creative projects, and the team clicked with Outwrite from the outset.

“As we approach three decades of helping Cheshire and Warrington to get active, we’re continuing on our mission to embed physical activity into all aspects of everyday life by 2040.

“Developing our overall PR strategy and online image will be crucial to achieving this, and I’m confident we’ll receive the support from Outwrite we need to reach our goals.”

Anthony Bullick, managing director at Outwrite, added: “As a fan of all things sport, I’m excited to be working with an ambitious charity in Active Cheshire.

“We’ll be working on a number of projects, with our first the development of the brand’s digital footprint to boost its reputation online.

“This contract further cements our capabilities as a sports PR agency, with many members of the team having experience working in the sector, and our campaign for British and Irish Eagles being shortlisted at the PRmoment awards.”

Outwrite’s clients include Chester and North Wales-based air conditioning specialist ACS Cool, UK-wide engineering, environmental, and planning consultancy Caulmert, Jones Bros Civil Engineering UK, and foodservice buying group Fairway Foodservice.

The agency specialises in integrated PR and SEO (search engine optimisation), crisis PR, and social media training.