In our first Keeping You Posted of 2016, we take a look at the recent changes by Facebook, who have launched a number of new features to enhance the social media platform’s offering.
Facebook goes live:
Facebook’s live video streaming service has previously only been available to celebrities and brands, which has proved a hit with the likes of MasterCard and the BBC’s Match of the Day.
Now the tool – enabling live video broadcasts free from your Facebook account – will be made available to all users.
The move is seen as a reaction to growing popularity in live video content, with Twitter’s Periscope attracting 10 million users in just four and a half months.
Serious about news:
Facebook has signed up a further 13 major UK media publishers for its instant articles feature.
The feature enables publishers to upload interactive articles to the social media platform, as well allowing users to auto-play videos and comment on specific parts of the content.
With brands such as the BBC, NBC and New York Times signed up, instant articles aims to keep users on Facebook, as opposed to clicking through to the third party websites.
New news feed on the way:
Facebook is seeking to make its news feed more personable, with the option to customise the feed with interest such as news, style and sports.
The move is a response to users claiming they wanted an interest-driven feed, and the company have duly responded.
Although the new feed is only available to a small numbers of users as a test, Facebook’s drive to create an inclusive media platform means we may well be seeing our own customised news feed very shortly.