by Outwrite | Apr 15, 2015 | Integrated PR and SEO
Google influences your customers’ opinions about you daily, and I’m not talking about your website ranking on page one for certain key phrases. Search the phrases containing your business’ name that you think people will use to find your website. Your company’s...
by Outwrite | Mar 11, 2015 | Integrated PR and SEO, News from Outwrite
Businesses from across the region will be able to find out how to manage their reputation off- and online at a forthcoming workshop in Chester. Outwrite will be presenting prior to the monthly Chester Business Network lunch on Thursday 19 March at the Chester...
by Outwrite | Feb 12, 2015 | Integrated PR and SEO
Identifying your target audiences and the channels to communicate with them are just two of the steps required to promote successfully your brand. Careful selection of wording to articulate your business’ key messages will also dramatically improve the success of your...
by Anthony Bullick | Nov 27, 2014 | Integrated PR and SEO
In today’s digital world, no one in business can afford to ignore online promotion. Search engine optimisation (SEO), the process of driving traffic to your website, is an effective tactic. Content is king when it comes to running a successful SEO campaign, but...
by Anthony Bullick | Nov 26, 2014 | Integrated PR and SEO
A misconception among some in the professional services sector is that it isn’t necessary to actively promote their business online. While personal contacts and networking is always going to be a prime source of commissions for professionals working in this sector,...
by Anthony Bullick | Nov 20, 2014 | Integrated PR and SEO
Google has rolled out its latest algorithm updates with Panda 4.1 and Penguin 3.0 on the scene to police search results. But how do these impact your SEO (search engine optimisation)? The good news for businesses is that the changes have not dramatically altered the...
