Businesses can learn how to avoid the pitfalls of social media at a free event jointly hosted by Outwrite PR and a Chester-based law firm.

Experts from Outwrite PR and Hillyer McKeown will be speaking at the latest Employment Essentials series, run by the law firm, on Wednesday 29 April.

They will cover top tips for enhancing and protecting reputations online as well as the importance of adopting a robust social media policy in the workplace.

The event, which is free to attend, will take place at the Deeside Enterprise Centre from 8.30am to 10.30am.

Outwrite’s head of digital Anthony Bullick said: “Businesses, particularly SMEs, recognise the positive impact social media marketing can have on their bottom line.

“The big question for firms is around how they can use the likes of Twitter and Facebook to increase sales enquiries and retain customers.

“As well as what content to publish, this session will also look at social media strategy and evaluation so organisations can link their online activity with their overall business goals and objectives.”

Hillyer McKeown’s head of employment law Justine Watkinson will be joined by her colleague David Jones to discuss the importance of organisations having a social media policy in place.

The law firm conducted a survey in 2014 and discovered that just 34 per cent of North Wales businesses have a social media policy in place.

Justine said: “There have been many changes in employment law during the opening months of 2015. One of the most significant changes is the introduction of the Shared Parental Leave, which will become available to the parents of children adopted or born after 5 April.

“What remains constant is the importance of businesses introducing a social media policy in the workplace. We will use the session to advise organisations what a social media policy is and how to create one to protect themselves in the future.”

To book onto the event visit: https://employment-essentials-social-media-policy.eventbrite.co.uk.