by Outwrite | Jan 22, 2015 | General
Incorporating paid social media activity into your overall online marketing mix will help boost your business’ profile and attract new customers in 2015. Promoted Facebook posts and Twitter tweets, as well as LinkedIn ads, can dramatically boost visibility of your...
by Aaron Haley | Dec 12, 2014 | General
Christmas is by some distance my favourite time of year, and the appearance of the jolly red Coca Cola truck on TV towards the end of November has always been my cue to kick start the seasonal festivities. Christmas marketing campaigns have always been an area of...
by Sue Ormesher | Dec 12, 2014 | General
The importance of businesses having a mobile-friendly website hit home this week when Google added a new feature to its Google Search. The feature adds ‘mobile-friendly’ to the description of results that are optimised for phones, so users don’t waste their time...
by Anthony Bullick | Dec 12, 2014 | General
With 2015 fast approaching, what marketing trends should businesses have their eyes on to maximise their efforts next year? Mobile usage was huge in 2014 and I predict that B2B marketers will witness their audiences go “mobile first”, which will result in...
by Anthony Bullick | Dec 5, 2014 | General
Outwrite recently attended a leading digital conference to hear from some of Europe’s top minds on social and search. A spin off event from the main conference held in the summer, SAScon BETA showcases innovation and best practice in digital marketing. SAScon,...
by Anthony Bullick | Aug 29, 2014 | General
The explosion of social media and online news has provided a route for customers to air instantly their opinions, whether positive or negative. Failing to deal adequately with negative comments online can significantly damage a business’ reputation that has taken...
