Three firms get media training tips

Three firms get media training tips

Media training skills are invaluable to modern businesses seeking to maximise their PR exposure in the media. Three Outwrite clients recently commissioned such training to ensure they get maximum benefit from interview opportunities. Classical media training is...
How to win a business award

How to win a business award

The benefits Some businesses can be reluctant when it comes to entering awards, either through a lack of time, doubts over the perceived benefits or a lack of awareness of the opportunities on offer. Often it’s a combination of all three factors. Having worked with...
Worth crying over split milk?

Worth crying over split milk?

Never has the adage ‘be careful what you commit to print’ been truer than in the case of beleaguered public relations chief executive Keith Zakheim. The US-based company boss was furious when he arrived at his New Jersey workplace and discovered that his staff had...