by Anthony Bullick | Mar 26, 2012 | General
PR has always been a vital part of the marketing mix, and is arguably becoming even more important as social media and digital communications bring organisations closer to their customers and the wider public. However, as the phrase ‘marketing mix’ clearly implies, PR...
by Anthony Bullick | Mar 23, 2012 | Integrated PR and SEO
Fail to prepare for a media interview and be prepared to fail, as Labour’s deputy leader Harriet Harman discovered recently. Ms Harman, who generally enjoys a reputation as a confident media operator, struggled to give the figures on how much a bankers’ tax would...
by Anthony Bullick | Mar 16, 2012 | News from Outwrite
Outwrite client Jones Bros featured on national BBC TV news bulletins in March when the spotlight shone on the company’s renowned apprenticeship scheme. The BBC’s chief economics correspondent Hugh Pym interviewed Jones Bros’ commercial manager Ruth Jones, along with...
by Anthony Bullick | Feb 29, 2012 | Integrated PR and SEO
You don’t have to be a football fan, or indeed a PR specialist, to know that the Luis Suarez race row has been an unmitigated public relations disaster for Liverpool FC. By the time the Uruguayan apologised for refusing to shake Patrice Evra’s hand before Liverpool’s...
by Anthony Bullick | Feb 27, 2012 | Integrated PR and SEO
The world’s largest travel site TripAdvisor has been ordered to re-write some of its marketing claims by the UK’s Advertising Standards Authority (ASA). The site, which enables travellers to gather info and post reviews and opinions, has also removed the word ‘trust’...
