Media training skills are invaluable to modern businesses seeking to maximise their PR exposure in the media.

Three Outwrite clients recently commissioned such training to ensure they get maximum benefit from interview opportunities.

Classical media training is considered to be about learning how to handle questions from reporters in a crisis:  standing outside the gates when the building is burning down behind you.

However, media training is also useful for employees who will be interviewed about good news stories.

Employees at St Dunstan’s, Llandudno, the charity that supports blind ex-Service men and women, wanted help running through likely questions from broadcast media ahead of a significant development:  the announcement earlier this month of a complete rebrand with name change to Blind Veterans UK.

Sioned Phillips, Arts & Crafts Instructor at Blind Veterans UK’s centre was among the staff that we trained.

She said: “I have had a little bit of experience of media interviews before, but have always found it pretty daunting.  However, after I received training from Outwrite I felt fully prepared and it gave me the confidence and skills to successfully undertake interviews for S4C and BBC Radio Cymru on behalf of Blind Veterans UK.”

Leading UK wood recycler Plevin is expanding quickly, and making the news with announcements of big new contracts, among other stories.

We spent a day with managers, giving them a greater insight into how journalists work.

Managing director Jamie Plevin said:  “By learning how the journalist prepares to conduct the interview, we got a better understanding of the kind of questions to expect.  The mock interviews were very valuable.”

Engineers and project managers from Jones Bros civil engineering UK  also spent a day being put through their paces about stories covering projects from wind farms to highways construction.

Commercial manager Ruth Jones said:  “We practised and learned a lot and went away feeling much more confident.   Some of us have given broadcast interviews since.  Using our knowledge and skills from the training made them much less daunting.”