In our second podcast, Outwrite managing director Tracy North and broadcast journalist Karen Maurice consider some of the fundamental questions around public relations.Key topics up for discussion in this nine-minute podcast include:

  • What is PR?
  • What is the difference between PR and advertising?
  • How can PR be used to target a range of different audiences and groups?

Tracy also discusses the growing importance of brand protection and reputation management in the digital age.

Click on the Play icon to listen now.

[podcast]https://www.outwrite.co.uk/wp-content/uploads/2011/03/Outwrite-Podcast-2.mp3[/podcast]