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Why press releases in isolation won’t help you hit your business objectives
This post first appeared in Anthony Bullick’s Daily Post column. Brands are severely limiting their ability to hit business goals by having press releases as their sole PR and marketing tactic. While media relations is a key part of the mix to add credibility...
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Make podcasting a part of your PR and marketing activity in 2019
This article first appeared as Anthony Bullick‘s column in the Daily Post on 13 March. Podcasts can help brands develop deeper and more meaningful relationships with their customers and wider stakeholders. And with it being a cost-effective marketing tactic, it’s...