News and views covering contract wins, updates on the team, and tips and advice for the latest industry changes.

Involve PR at the outset of talks to help avoid greenwashing

Involve PR at the outset of talks to help avoid greenwashing

This post first appeared in Anthony Bullick’s Daily Post column. Every business from large multi-nationals down to SMEs are at risk every time they make claims about their actions linked to the journey to net zero. The majority of greenwashing, particularly amongst...

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Outwrite PR talks careers at the University of Chester

Outwrite PR talks careers at the University of Chester

A North Wales PR agency has helped boost university students’ understanding of the public relations industry and what is required for a career in the sector. Outwrite PR’s managing director shared professional insight with marketing management undergraduates at the...

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Making the case for switching up your approach to case studies

Making the case for switching up your approach to case studies

This post first appeared in Anthony Bullick’s Daily Post column. Embedding storytelling within your case studies will create more impact and build vital trust with your stakeholders. Case studies are often created with the three core headings of objective, tactics,...

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PR firm shares ESG guidance via latest newsletter

PR firm shares ESG guidance via latest newsletter

An award-winning PR agency has produced a dedicated resource to help organisations bring environmental, social, and governance (ESG), activity to the centre of communication strategies. With stakeholders increasingly interested in a company’s impact beyond profit,...

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Ebook: PR and comms professionals discuss ESG

Ebook: PR and comms professionals discuss ESG

Environmental, social and governance (ESG) is finding its way onto more and more agendas for brands, but why should the PR function have it on their radar? We spoke to PR and communications professionals across a range of sectors to find out how ESG has impacted their...

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Award winner Cal joins CIPR Cymru Wales committee

Award winner Cal joins CIPR Cymru Wales committee

An award-winning account manager at a Mold-based PR agency has jumped at the chance to help engage the Welsh PR community. Outwrite PR’s Calhan Behrendt was invited to join the Chartered Institute of Public Relations (CIPR) Cymru Wales committee as a volunteer after...

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    Launching a new brand? Why raising awareness is not enough

    Launching a new brand? Why raising awareness is not enough

    Launching a brand, whether a new business, sister company, or joint venture, requires key ingredients beyond simply raising awareness. Think of your own purchasing journey. Do you have the confidence to buy from an organisation you haven’t heard of, regardless of...

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