Go beyond the standard testimonial to grab attention and inform opinions
This post first appeared in Anthony Bullick’s Daily Post column A creative approach to encouraging third parties to shout about how wonderful you are can significantly boost your reputation. The standard tactic of a two-sentence testimonial published on a ‘what our...
Outwrite named small PR agency of the year to cement strong first half of the year
A North Wales PR agency has marked a strong first half of the year by being named small PR consultancy of the year at a national industry awards event. Outwrite PR scooped the prize at the Public Relations and Communications Association (PRCA) Cymru Wales Dare Awards,...
Appointment of journalist to bolster digital PR agency’s team
A leading digital PR agency has strengthened its PR team to help meet growing demand for its services. Outwrite PR has welcomed a new account executive, with Calhan Behrendt, 25, joining the Mold-based firm. Calhan strengthens the award-winning agency’s team with...
Why media training is important
It’s 25 years since Gerald Ratner gave his infamous speech filled with badly judged jokes to a group of company directors and journalists, torpedoing his vast jewellery empire in mere minutes. Barely a week goes by without a politician or businessperson being raked...
Five award nods for PR agency following sell-out campaign
A North Wales integrated PR agency has been nominated for five PR awards, including for a campaign that saw a sell-out crowd enjoy the grand reopening of a Wrexham science centre. Outwrite PR’s work with Xplore! Science Discovery Centre has been shortlisted twice in...
Widely-condemned European Super League scores an own-goal
Football’s controversial European Super League has highlighted the importance of strategic communication at the heart of the decision-making process. While no amount of PR would have completely swayed people’s opinions about the new league, which has been widely...
Fake reviews are more trouble than they’re worth
This post first appeared in Anthony Bullick’s Daily Post column A recent Which? investigation turned its attention on what appears to be the very murky world of online reviews. It found many companies, including in the UK, have been paying for positive fake ratings on...
Evolving Instagram search can boost tourism and hospitality brands post-lockdown
Operators in the tourism and hospitality sector are being urged to embrace the power of Instagram search to thrive when lockdown restrictions ease. The managing director of a North Wales digital PR agency says that changing consumer behaviours means businesses that do...
VACANCY: Account executive / senior account executive
We're recruiting! We’re on the hunt for an account executive or senior account executive to join the agency. Following a number of new account wins and continued growth, we are looking to add another PR superstar to our already talented team. Why Outwrite We’re an...
Chester students grill digital PR agency MD on the industry
Students at the University of Chester were given the opportunity to quiz the managing director of a PR agency on what crisis comms looks like at the coalface, and the skills they need for the world of work as they prepare to graduate. Anthony Bullick of Outwrite PR...
Why is domain authority important? And how does it impact your SEO?
Domain authority (DA) is a search engine ranking score developed by Moz, SEO software developers. Authority means the strength of a website in terms of its usability, trust and relevant content to a search term. Moz uses the score to predict how likely a website is to...
Keeping You Posted – Facebook pulls the plug on news in Australia
In this edition of Keeping You Posted, we look at why Facebook’s battle with news websites in Australia should ring alarm bells for anyone whose business is heavily dependent on the platform, Instagram’s new account protection feature, and what’s in the works for...
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Latest news
Launching a new brand? Why raising awareness is not enough
Launching a brand, whether a new business, sister company, or joint venture, requires key ingredients beyond simply raising awareness. Think of your own purchasing journey. Do you have the confidence to buy from an organisation you haven’t heard of, regardless of...
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Sponsorship activation through to jumping on the sports event bandwagon
Sports and business often become intertwined, with common examples including athletic success stories being used to motivate workforces and brands jumping on the back of sporting events to sell more products. This week, the Super Bowl attracted more than 150 million...