Promotion for Cal after strong start at PR agency
An Outwrite employee has been rewarded for hitting the ground running since joining the firm, with a promotion to senior account executive. Calhan Behrendt joined the award-winning PR agency in April and his work and positive attitude have not gone unnoticed by...
Repurpose video into other content as part of your integrated PR and marketing
This post first appeared in Anthony Bullick’s Daily Post column. With an increasingly wide range of PR and marketing channels and routes to your stakeholders, finding the right way to focus your energy for maximum gain is ever-more vital. However, with a little...
Experienced photographer’s snappy tips on PR photography
In the lead up to World Photography Day on 19 August, a North Wales-based photographer has shared his knowledge on achieving the perfect PR shot. Freelance photographer Keith Freeburn has had his photos of royalty, celebrities, and every day people appear in national...
Leading North Wales PR agency strengthens staff following new contract wins
An award-winning digital PR agency has welcomed a new member to the team after a continuous period of new client wins. Mold-based Outwrite PR has appointed Alexia Jones, 21, as the agency’s newest account executive. Alexia joins the firm after graduating from...
The importance of your brand in SEO
This post first appeared in Anthony Bullick’s Daily Post column. Trust is often talked about as being crucial for business success, but did you know having a strong brand has been shown to influence not just where you rank in search results, but whether someone clicks...
North Wales PR agency amongst finalists for UK-wide industry award
A Mold-based PR agency will be flying the flag for Wales after being shortlisted for an industry award which recognises the best PR consultancies across the UK. Outwrite PR has been nominated for small consultancy of the year at the Public Relations and Communications...
North Wales PR agency shortlisted for seven PR awards
A Mold-based PR agency has been shortlisted for seven industry awards, including outstanding small PR consultancy of the year. Outwrite PR’s nominations cover two different regions at the Chartered Institute of Public Relations (CIPR) PRide awards: Cymru Wales and...
PR agency and IT company partner up for school donations
A pair of north east Wales businesses have teamed up to donate computers to two Flintshire schools. PR agency Outwrite PR and IT firm MSC Technology have supplied one Apple Mac computer to Ysgol Bryn Coch and two to The Alun School. Outwrite PR, based in Mold along...
Go beyond the standard testimonial to grab attention and inform opinions
This post first appeared in Anthony Bullick’s Daily Post column A creative approach to encouraging third parties to shout about how wonderful you are can significantly boost your reputation. The standard tactic of a two-sentence testimonial published on a ‘what our...
Outwrite named small PR agency of the year to cement strong first half of the year
A North Wales PR agency has marked a strong first half of the year by being named small PR consultancy of the year at a national industry awards event. Outwrite PR scooped the prize at the Public Relations and Communications Association (PRCA) Cymru Wales Dare Awards,...
Appointment of journalist to bolster digital PR agency’s team
A leading digital PR agency has strengthened its PR team to help meet growing demand for its services. Outwrite PR has welcomed a new account executive, with Calhan Behrendt, 25, joining the Mold-based firm. Calhan strengthens the award-winning agency’s team with...
Why media training is important
It’s 25 years since Gerald Ratner gave his infamous speech filled with badly judged jokes to a group of company directors and journalists, torpedoing his vast jewellery empire in mere minutes. Barely a week goes by without a politician or businessperson being raked...
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Why most PR and communications strategies fail before they begin
Many businesses treat a PR and communications strategy as a document to produce, rather than a process to go through. The result is often a well-written plan that looks impressive but fails to drive real commercial impact. Preparation is the difference. Step back and...
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The impact of artificial intelligence (AI) on your online reputation
This post first appeared in Anthony Bullick’s Daily Post column. Artificial intelligence (AI) is continuing to play a critical role in shaping a brand’s reputation online, with the technology bringing opportunities as well as risks. While platforms such as ChatGPT are...