All talks were based on different aspects of fake news, the controversial topic that has recently dominated headlines worldwide.
Mel Powell, senior lecturer in public relations at MMU discussed the theory behind fake news, highlighting how the phenomenon is not a new concept in the media.
Steve Kuncewicz, solicitor and social media law guru for Slater and Gordon, then talked about the legal ramifications of fake news and how agencies can protect clients from it.
Amanda Coleman, head of corporate communications at Greater Manchester Police, gave a presentation on a real life example of fake news and how PR practitioners should deal with it.
The seminar followed the CIPR North West’s AGM, during which Outwrite’s digital director Anthony was re-elected as treasurer.
Anthony and Will both earned their first five points of the CIPR’s 2017/18 continued professional development (CPD) cycle, having recently completed the 2016/17 CPD programme.
Anthony said: “The seminar was a fascinating event on the growing topic of fake news, which as we expected brought in a big crowd.
“Outwrite has been a regular attendee at CIPR North West events for more than three years now and we look forward to our next visit.”
Will added: “Social media has allowed fake news to spread more quickly than ever before and it can impact reputations in minutes.
“As a PR agency we want to remain ahead of the game and the talks in Manchester gave us an enhanced understanding of fake news on three vital fronts.”
For information on upcoming CIPR events in the North West region, click here.