Taking to the skies in an air ambulance and uncovering hidden talents at interior design are just two highlights encountered by Outwrite’s Will Catterall in his first two years at the agency.
Time has flown by for the team’s newest member of staff, who has now entered his third year as PR & digital marketing assistant.
Will, who has just turned 20, joined Outwrite after sitting A levels and completing a summer marketing internship with a Chester law firm.
He had set his sights on joining an agency where he could learn more about PR, marketing and communications, after working as a volunteer supporters’ liaison officer and media team member with Connah’s Quay Nomads FC.
Will said: “I was always strongest at English and history written work at school and decided that I wanted to use these strengths to create and place releases and social media content.”
He added: “At Outwrite I’ve learned how to draft press releases and online content for a range of clients. I’ve written about construction, charities and even subjects such as wholesale food marketing. I’ve learned how to compose good news photos for media use.
“Being with a small agency means you do a greater range of work for a wider number of clients. I’ve worked for about 12 Outwrite clients and you can get to do different tasks every day.
“I’ve found out about running full campaigns and seeing results at the end.”
Will has been working his way through a bespoke Outwrite training programme that encompasses PR, digital marketing and SEO techniques.
He added: “Outwrite pays for my membership of the Chartered Institute of Public Relations and for me to attend training workshops and seminars. I’ve also joined its continuing professional development programme.
“The best part of this job has been helping to film and produce video content for a recruitment campaign that has now been nominated for a UK social media award.
“The biggest surprise for me was to find out that at Outwrite, we don’t just produce the content side of marketing, but also carry out search engine optimisation to place clients’ websites higher up the search engine rankings.”
His most unusual experience was taking a spare seat on a Wales Air Ambulance press flight Outwrite arranged to mark the addition of a fourth helicopter to the fleet.
A further surprise came when Will was invited to help turn a spare office into a staff playroom.
Will said: “We were given a budget and told to ask colleagues what they wanted in a chill-out space, as well as what kind of environment they’d like to hold team meetings in.
“We’ve kept the new look a secret and have set a date for the big reveal to the team. It won’t look anything like the traditional office it used to be.
“I never expected to be doing interior design. It’s always a mix, it’s good for progression and training, and that’s why I like it.”