by Outwrite | Jul 8, 2021 | Integrated PR and SEO
This post first appeared in Anthony Bullick’s Daily Post column A creative approach to encouraging third parties to shout about how wonderful you are can significantly boost your reputation. The standard tactic of a two-sentence testimonial published on a ‘what our...
by Outwrite | May 26, 2021 | Crisis PR, Integrated PR and SEO
It’s 25 years since Gerald Ratner gave his infamous speech filled with badly judged jokes to a group of company directors and journalists, torpedoing his vast jewellery empire in mere minutes. Barely a week goes by without a politician or businessperson being raked...
by Outwrite | Apr 21, 2021 | Integrated PR and SEO
Football’s controversial European Super League has highlighted the importance of strategic communication at the heart of the decision-making process. While no amount of PR would have completely swayed people’s opinions about the new league, which has been widely...
by Outwrite | Mar 22, 2021 | Integrated PR and SEO
This post first appeared in Anthony Bullick’s Daily Post column A recent Which? investigation turned its attention on what appears to be the very murky world of online reviews. It found many companies, including in the UK, have been paying for positive fake ratings on...
by Outwrite | Mar 19, 2021 | Integrated PR and SEO
Operators in the tourism and hospitality sector are being urged to embrace the power of Instagram search to thrive when lockdown restrictions ease. The managing director of a North Wales digital PR agency says that changing consumer behaviours means businesses that do...
by Outwrite | Mar 5, 2021 | Integrated PR and SEO
Students at the University of Chester were given the opportunity to quiz the managing director of a PR agency on what crisis comms looks like at the coalface, and the skills they need for the world of work as they prepare to graduate. Anthony Bullick of Outwrite PR...
