by Anthony Bullick | Jan 9, 2013 | Integrated PR and SEO
When it comes to promoting a business, there are few things more exciting for potential clients than a glitzy, eye-catching competition featuring your finest goods or services. After all, everybody loves a freebie. A well-run promotion is a great way to entice new...
by Anthony Bullick | Dec 5, 2012 | Integrated PR and SEO
In this online world, getting your strategy wrong or failing to spot the signs of an issue forming can have a huge impact on your brand’s reputation. Looking back over the last 12 months, these three companies got it wrong online in a big way. In January, McDonalds...
by Anthony Bullick | Nov 5, 2012 | Integrated PR and SEO
The continuing economic gloom across Europe is failing to dampen entrepreneurial spirit if a summit held recently in Brussels is an accurate indicator. Outwrite PR consultant Sue Ormesher attended the summit, organised by the European Commission, and joined business...
by Anthony Bullick | Oct 15, 2012 | Integrated PR and SEO
As the slogan goes, Red Bull gives you wings. No doubt you have heard about the amazing skydive by Austrian daredevil Felix Baumgartner. He was 24 miles above the Earth with nothing more than a specialised spacesuit and a parachute for company on the way down. Oh,...
by Anthony Bullick | Oct 12, 2012 | Integrated PR and SEO
You could have been forgiven for failing to realise that the England team was preparing for two World Cup qualifiers. While all the focus should have been on the team’s latest steps towards Rio 2014, controversy overshadowed the build up. A communication faux pas...
by Anthony Bullick | Sep 10, 2012 | Integrated PR and SEO
Historically, the Paralympic Games has been a mere cool down following the running of the main event. A smaller number of ticket sales, reduced media coverage, sporadic conversations and a flicker of attention was all they garnered. London 2012 has changed that....
