by Outwrite | Nov 9, 2016 | Integrated PR and SEO
When you have big news, it’s important to use it in the right way. Proper promotion can help reach a bigger audience who may previously have been unaware of your brand. When Outwrite was shortlisted for not one but two industry awards, as PR professionals, we knew it...
by Outwrite | Nov 1, 2016 | Integrated PR and SEO
One business growth strategy is to showcase your expertise in specific sectors. This often means placing your brand naturally via PR and editorial content in front of decision makers in those sectors. For example, if you are aiming to win work in the food and drink...
by Outwrite | Sep 30, 2016 | Integrated PR and SEO
From arguing for security of supply, to explaining why householders’ bills are so confusing, PRs specialising in energy today are busier than ever. But when did energy communications take off in the UK? 1980s PR was first embraced on a big scale during the...
by Outwrite | Sep 7, 2016 | Integrated PR and SEO
A lack of ideas for content is one of the most common hurdles businesses say they face when it comes to online marketing and PR. Follow the steps below to create a content calendar for the next 12 months. Mark down any events including networking, industry conferences...
by Outwrite | Aug 15, 2016 | Integrated PR and SEO
Your LinkedIn profile is viewed by current and prospective clients. That’s a fact. Whenever you make a new connection, users invariably check you out to find out more. Sharing a status update and commenting or liking a post are also catalysts for people to delve into...
by Outwrite | Jul 18, 2016 | Integrated PR and SEO
The benefits of PR extend far beyond the typical media relations and marketing activity it has become associated with. For businesses to truly enhance and maintain their reputation, PR should have a voice across all departments. Known as boundary spanning, it moves PR...
