When you have big news, it’s important to use it in the right way. Proper promotion can help reach a bigger audience who may previously have been unaware of your brand.
When Outwrite was shortlisted for not one but two industry awards, as PR professionals, we knew it was the right time to start shouting about it.
— Outwrite (@outwritepr) July 18, 2016
Here, we’ve put together five top tips on how to boost your analytics and start a conversation around your brand or business.
1. Draft your own content
You’ve got your story, now it’s time to write about it. A news article/press release is still one of the best ways to get noticed. Use it on your own communication channels, as well as distributing to relevant offline and online media. This will help create a buzz you can capitalise on to boost engagement on your social media feed. This includes video content where possible. For example, we captured the moment we won on video (below).
2. Tweet all about it
Social media means you can get your news out fast and to a vast audience. To encourage engagement, use related hashtags, include eye-catching graphics and tag relevant accounts. Have conversations on social media to drive engagement up as you tell more people about your story.
— Outwrite (@outwritepr) October 7, 2016
— Outwrite (@outwritepr) October 10, 2016
3. Put it on your website
Publishing it on your website provides a platform to link to from social media. Attracting more clicks will increase engagement and social media platforms including Twitter will use its algorithm to put the story in front of more people who might be interested in your content.
4. Send the story in your newsletter
A newsletter is an effective method of getting in front of a number of important contacts at once. It also provides indirect benefits to your social media activity. People who see a brand in one place, eg an e-newsletter, are more likely to engage with that brand when they see it later on social media.
5. Keep the content coming
After your big news or event, don’t let the momentum you worked hard to build up stop. Maintain regular activity on social media posting high-quality content. Review your analytics to discover what your followers and fans engage with the most, and feed them the content they want.