How do you measure the success of PR?

How do you measure the success of PR?

Demonstrating return on your PR and marketing investment can be a tricky task. Although tools such as Google Analytics and Facebook Insights have made it easier, they require a certain level of interrogation to translate the raw information into valuable and...
What content should you post on social media?

What content should you post on social media?

Each social media platform periodically rolls out changes that leave marketers scrambling to see how they can take advantage and boost their business online. This month, Instagram is the latest of the big channels to edit its offering, with users soon able to upload...
Video: five things you should know about crisis PR

Video: five things you should know about crisis PR

Video: five things you should know about crisis PR In this video, our managing director Tracy North discusses five things you should know about crisis communications. A summary on crisis PR can be found below the video.   What merits an issue or crisis for a...