by Outwrite | Apr 30, 2020 | Crisis PR, Integrated PR and SEO
PR and marketing practitioners have dusted off their crisis comms plans with many being put into action during the coronavirus. Analysing how it’s gone means it’s the perfect time to update strategies. Scenario planning – A staff strike, leaked data… These are all...
by Outwrite | Apr 22, 2020 | Crisis PR, General
The word unprecedented is used A LOT right now in a negative context, but it doesn’t have to be all doom and gloom. Whilst many organisations are facing temporary closure or a fall in sales due to the coronavirus, taking actions now will allow you to hit the ground...
by Outwrite | Apr 16, 2020 | Crisis PR
The coronavirus has caused a digital revolution in the way we communicate, in both our personal and professional lives. Businesses placing communications at the heart of their activity right now are building stronger and more resilient relationships with stakeholders....
by Outwrite | Apr 1, 2020 | Crisis PR
This article first appeared in the Daily Post business section. Businesses are in an unrivalled position to support their employees through the coronavirus pandemic with regular communication. Three quarters of people (74 per cent) are worried about fake news and...
by Outwrite | Mar 16, 2020 | Crisis PR
Okay, Anthony hasn’t really fired us and replaced us with monkeys, but it emphasises how fake news can draw you in. So how do you protect yourself from it as a business? Fake news was the hot topic of 2019 thanks to a certain American president and it’s set to remain...
by Outwrite | Jan 22, 2020 | Crisis PR, Integrated PR and SEO
This article first appeared in the North Wales Daily Post business section. While the internet has brought a lot of opportunities for businesses, it can also be a major headache for many SMEs. From a barrage of 1-star reviews to a negative news article online,...
