by Outwrite | Mar 16, 2020 | Crisis PR
Okay, Anthony hasn’t really fired us and replaced us with monkeys, but it emphasises how fake news can draw you in. So how do you protect yourself from it as a business? Fake news was the hot topic of 2019 thanks to a certain American president and it’s set to remain...
by Outwrite | Jan 22, 2020 | Crisis PR, Integrated PR and SEO
This article first appeared in the North Wales Daily Post business section. While the internet has brought a lot of opportunities for businesses, it can also be a major headache for many SMEs. From a barrage of 1-star reviews to a negative news article online,...
by Outwrite | Dec 12, 2019 | Crisis PR
It all started with one social media post. Then, the retweets came and everything snowballed. It was being shared across other platforms including Facebook, Instagram and LinkedIn. Negative reviews started being left online. Influential third parties were publishing...
by Outwrite | Jun 5, 2019 | Crisis PR, Integrated PR and SEO
This article first appeared as Anthony Bullick‘s column in the Daily Post on 5 June. Trip Advisor was in the news last month after a visitor to a North Wales restaurant left a negative review because staff members were speaking to each other in Welsh. Fortunately for...
by Outwrite | Mar 6, 2019 | Crisis PR, Integrated PR and SEO, News from Outwrite
The s**t has hit the fan. Your company is going to make headlines of the wrong kind. Your switchboard is in meltdown and your IT team overwhelmed by incoming inquiries via the website. Nasty comments appearing on Facebook could seriously dent your brand and...
by Outwrite | Mar 6, 2019 | Crisis PR, Integrated PR and SEO
Gone are the days when PR communications in a crisis comprised of dealing with just traditional media: the press and broadcasters. Today, any organisation lacking the know-how to carry out online reputation management in a crisis is leaving itself and its brand wide...
