Get to know Outwrite PR team member Ffion

How to write a press release for PR campaigns

How to write a press release Press releases are a great way of promoting your business. They are a powerful, but frequently overlooked promotional tool and if you haven’t added press releases to your marketing mix, you could be missing a trick! Press releases provide...
Tweets now predict shifts in share prices

Tweets now predict shifts in share prices

People who embrace social media, particularly the wonderful world of Twitter, where users publish and receive ‘tweets’ of 140 characters or less, could be helping analysts to predict the rise and fall of share prices. It comes with the news that millions of tweets...
Brand protection in the Google era

Brand protection in the Google era

As any seasoned PR professional will tell you, protecting a company’s reputation or brand was a big enough job in the pre-internet era. These days, thanks to the rise of blogging and social media, a single disgruntled client or customer has the power to spread...