by Anthony Bullick | Aug 25, 2017 | General
This article first appeared as Anthony Bullick’s column in the Daily Post business section on 23 August. Facebook’s constant algorithm changes mean the goalposts continually move for businesses trying to market their brand successfully on the platform. Fortunately,...
by Outwrite | Jun 10, 2020 | Integrated PR and SEO
This month’s Keeping you Posted is all about stories. Brands initially took to social media to share posts, which would stay on their profile. However, since Snapchat introduced its stories concept back in 2013, other platforms have followed suit. The popularity of...
by Outwrite | Mar 22, 2021 | Integrated PR and SEO
This post first appeared in Anthony Bullick’s Daily Post column A recent Which? investigation turned its attention on what appears to be the very murky world of online reviews. It found many companies, including in the UK, have been paying for positive fake ratings on...
by Anthony Bullick | Dec 19, 2013 | Integrated PR and SEO
In an evolving digital world, staying up to date with trends and the new tactics becoming available is as important as actually implementing your chosen methods themselves. A good online marketing strategy will allow for adjustments in response to updates in the...
