How to write a press release for PR campaigns

How to write a press release for PR campaigns

How to write a press release Press releases are a great way of promoting your business. They are a powerful, but frequently overlooked promotional tool and if you haven’t added press releases to your marketing mix, you could be missing a trick! Press releases provide...
Media turns on renewables industry

Media turns on renewables industry

At a time when many other sectors are struggling, the UK’s renewable energy industry is booming – not least the domestic and commercial solar power market. Rising living costs and a growing desire to reduce our carbon footprint mean increasing numbers of consumers and...
Avoid the pitfalls of using reality TV for PR

Avoid the pitfalls of using reality TV for PR

When Outwrite client hoteliers Julian and Andy Banner Price decided to sign up for Channel 4’s reality TV show Four in a Bed it proved to be a smart move. In the series, each night of the week competing B&B owners visit each other’s establishments and rate it...
Social media: the B2B v B2C divide

Social media: the B2B v B2C divide

We recently attended a CIPR North West event in Manchester, at which Asda’s corporate comms chief Dominic Burch gave a talk on social media. Apart from giving the Outwrite team an excuse to hit the trendy Northern Quarter’s Blackdog Ballroom (on a school night!),...
Social media: the B2B v B2C divide

Intro to social media and social media training

Despite the growing popularity of social media sites like Twitter and Facebook, as a business owner it can be difficult to know how to best harness their power. Many people we have spoken to say that while they like the idea of having a Twitter account, Facebook page,...