Tips on exhibiting at trade shows

Tips on exhibiting at trade shows

Exhibiting at trade shows can bring a huge boost for businesses – none more so than the cupcake company that secured a contract to supply its produce to the 2012 London Olympics after being spotted at a show. Frost and Snow, a Birmingham-based organisation, that...
Crisis PR plans need to be on the money

What is news?

England winning Euro 2012, now that would be news, mega news. Team GB topping the gold medal table at the London Olympics? Worthy of a front page splash. Even non sports fans concede that. But out of the national glare, on a local level, what exactly is news?...