by Anthony Bullick | Jun 8, 2012 | General
Billionaire founder of Microsoft Bill Gates, one of the world’s richest men, is purported to have said that if he were down to his last dollar, he would spend it on PR. PR is generally used to: Enhance a company’s reputation Create awareness of a new product/service –...
by Anthony Bullick | Apr 3, 2012 | Crisis PR
A recent article on the US-based PR Daily website listed seven examples of effective crisis communications. Among those receiving praise for heading off negative publicity were Justin Bieber and fast food chain Taco Bell. The list added an interesting new dimension to...
by Anthony Bullick | Mar 26, 2012 | General
PR has always been a vital part of the marketing mix, and is arguably becoming even more important as social media and digital communications bring organisations closer to their customers and the wider public. However, as the phrase ‘marketing mix’ clearly implies, PR...
by Anthony Bullick | Mar 23, 2012 | Integrated PR and SEO
Fail to prepare for a media interview and be prepared to fail, as Labour’s deputy leader Harriet Harman discovered recently. Ms Harman, who generally enjoys a reputation as a confident media operator, struggled to give the figures on how much a bankers’ tax would...
by Anthony Bullick | Feb 29, 2012 | Integrated PR and SEO
You don’t have to be a football fan, or indeed a PR specialist, to know that the Luis Suarez race row has been an unmitigated public relations disaster for Liverpool FC. By the time the Uruguayan apologised for refusing to shake Patrice Evra’s hand before Liverpool’s...
