by Anthony Bullick | Oct 18, 2012 | News from Outwrite
Despite the rise of social media, people still prefer to trust established sources of news, according to an exclusive Outwrite survey. Last month, we asked readers of the Outwrite newsletter how they found out what was happening in the news. A total of 56 per cent of...
by Anthony Bullick | Oct 15, 2012 | Integrated PR and SEO
As the slogan goes, Red Bull gives you wings. No doubt you have heard about the amazing skydive by Austrian daredevil Felix Baumgartner. He was 24 miles above the Earth with nothing more than a specialised spacesuit and a parachute for company on the way down. Oh,...
by Anthony Bullick | Oct 12, 2012 | Integrated PR and SEO
You could have been forgiven for failing to realise that the England team was preparing for two World Cup qualifiers. While all the focus should have been on the team’s latest steps towards Rio 2014, controversy overshadowed the build up. A communication faux pas...
by Anthony Bullick | Sep 10, 2012 | Integrated PR and SEO
Historically, the Paralympic Games has been a mere cool down following the running of the main event. A smaller number of ticket sales, reduced media coverage, sporadic conversations and a flicker of attention was all they garnered. London 2012 has changed that....
by Anthony Bullick | Sep 7, 2012 | Integrated PR and SEO
No one could ever accuse Virgin Boss Richard Branson of missing a PR opportunity. After learning of the loss of its West Coast mainline franchise to rivals First Group, the Virgin PR machine swung into action with a strong, online campaign to urge the Government to...