by Anthony Bullick | Aug 29, 2014 | General
The explosion of social media and online news has provided a route for customers to air instantly their opinions, whether positive or negative. Failing to deal adequately with negative comments online can significantly damage a business’ reputation that has taken...
by Anthony Bullick | Jul 15, 2014 | General
Marketing consists of many facets and, admittedly, it can be difficult to see where PR ends and SEO (search engine optimisation) begins. And that’s before you throw social media into the mix as well. So with more routes to deliver your key messages, increased...
by Anthony Bullick | Jun 28, 2014 | General
Public relations (PR) is a cost-effective and efficient tool to raise the profile and reputation of your business. The most common form of PR is media relations, which usually involves sending a press release to one or more media outlets, including online....
by Anthony Bullick | May 29, 2014 | General
The importance of images cannot be underestimated in PR, as people like pictures and pictures tell stories. To use the old but true adage: a picture says a thousand words. Flick through any newspaper, magazine or news website and the stories with accompanying images...
by Anthony Bullick | May 12, 2014 | General
The thought of phoning a journalist to encourage them to cover your story can be a dauntingprospect. However, it is a crucial part of the process and if you feel fully prepared, it won’t be as scary. To ensure you are prepared here are some tips to consider:...
