Worth crying over split milk?

Worth crying over split milk?

Never has the adage ‘be careful what you commit to print’ been truer than in the case of beleaguered public relations chief executive Keith Zakheim. The US-based company boss was furious when he arrived at his New Jersey workplace and discovered that his staff had...
PODCAST 3: Successful PR campaigns by Outwrite

How to write a press release for PR campaigns

How to write a press release Press releases are a great way of promoting your business. They are a powerful, but frequently overlooked promotional tool and if you haven’t added press releases to your marketing mix, you could be missing a trick! Press releases provide...
Avoid the pitfalls of using reality TV for PR

Avoid the pitfalls of using reality TV for PR

When Outwrite client hoteliers Julian and Andy Banner Price decided to sign up for Channel 4’s reality TV show Four in a Bed it proved to be a smart move. In the series, each night of the week competing B&B owners visit each other’s establishments and rate it...