Whether it is reporting breaking news, sourcing a story or gathering comments, the likes of Twitter and Facebook have completely changed the working pattern in the newsroom.
Antonia Jones, Social Media Editor at the Daily Post, said: “We use social media on a daily basis. We will have a meeting in the morning to decide what we want reaction for and then I will post items on Twitter and Facebook to get comments and to gauge the public’s feelings.
“Feedback like that is brilliant because it is real views from real people. We then use the engagement we have created on social media and feed that into the paper as a different package.
“All the journalists here are on social media and it is crucial to our role as news reporters.”
As well as engaging with the public, social media is also used by journalists to reach out to companies for comments on the latest business news.
Antonia added: “A huge benefit of social media is the immediacy of it all. If we need a comment on a certain subject, we can usually get what we need in very little time.
“Before, we would only have our contacts book to rely on and that could take up valuable time trying to contact someone to get a comment. Social media speeds up the process and makes it a lot simpler to reach out and, for example, get a local angle on a national story.”
Outwrite’s Anthony Bullick and Jane Jackson caught up with Antonia after a social media seminar in Llandudno. The session, run by former BBC social media producer Emma Meese, unlocked some valuable tips and hints for journalists to use on a daily basis.