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Outwrite shares sports PR expertise with media on Newcastle United ownership
The managing director of Outwrite PR has provided industry insight into the social media success of Newcastle United’s high-profile owners. Regional news site NewcastleWorld approached the North Wales-based agency for comment on how football club owners Mehrdad...
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Authenticity in thought leadership: If it’s selling, it’s not worthwhile
This post first appeared in Anthony Bullick’s Daily Post column Thought leadership can position you and your brand as an expert in your respective field, but there is a fine line between achieving that and turning off your targeted audiences. People are savvier than...