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Involve PR at the outset of talks to help avoid greenwashing
This post first appeared in Anthony Bullick’s Daily Post column. Every business from large multi-nationals down to SMEs are at risk every time they make claims about their actions linked to the journey to net zero. The majority of greenwashing, particularly amongst...
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Authenticity in thought leadership: If it’s selling, it’s not worthwhile
This post first appeared in Anthony Bullick’s Daily Post column Thought leadership can position you and your brand as an expert in your respective field, but there is a fine line between achieving that and turning off your targeted audiences. People are savvier than...