A digital PR agency is to carry out an integrated campaign for a leading Chester and North Wales air conditioning company.

ACS Cool has engaged Outwrite PR to enhance its reputation and increase its ranking in Google’s search results.

The agency, which specialises in integrated PR campaigns, will combine tactics including media relations and search engine optimisation (SEO) to help ACS Cool achieve its growth objectives.

And the air conditioning specialist is already hitting the headlines with Outwrite’s strategy in place, says Anna Shipley, director at ACS Cool.

She said: “We appointed Outwrite as our PR agency due to its proven track record of achieving results through integrated campaigns.

“Outwrite interviewed our team, carried out research on the industry, and has quickly achieved coverage in both local and trade media.

“I’m looking forward to seeing what else is in store from the partnership as we target further growth in 2019.”

Outwrite’s approach will provide ACS Cool with results geared towards its business objectives, added the agency’s managing director Anthony Bullick.

He said: “I’m excited to be working with ACS Cool having known Anna for the past five years.

“During this time they have built an excellent reputation, which we will be further developing with this fully integrated campaign.

“This is the type of work we’ve built the agency for through our own in-house professional development programmes. Brands achieve more by smashing away PR and marketing silos and knitting together the different areas of expertise.”

Outwrite’s clients include Bromborough-based LBW Chartered Accountants, engineering, UK-wide environmental, and planning consultancy Caulmert, and Ruthin-based Jones Bros Civil Engineering UK.

As well as integrated PR and SEO, the agency also offers reputational management, and social media training.