One of Wales’ top business publications, Wales Business Insider, invited Outwrite to share its thoughts on PR and marketing in its latest edition.

In Mark Blayney Stuart’s ‘marketing messages’ feature, he asked industry experts to reveal their tips on marketing strategy.

Outwrite PR’s head of digital Anthony Bullick talked about how social media can help engage individuals in new and unique ways.

He said: “You can target specific users with tailored content, resulting in higher engagement and conversion rates.”

Anthony, who writes a monthly column for the Daily Post, also provided his top tip, where he focused on brands achieving trust between them and their consumers.

“People won’t buy from you if they don’t like or trust you,” he added.

The full feature can be read in this month’s Wales Business Insider on pages 10 and 11.

Anthony expanded his thoughts around PR and trust in a recent Daily Post column.