In our latest edition of Keeping you Posted, we’re looking at one the biggest ever changes to Twitter finally being rolled out to all users, yet more Instagram stories updates, and a new feature to Facebook’s poll tool.
280 characters for everyone!
280 characters are here! In our last social media update we reported on the introduction of 280 character tweets for some users on Twitter, and this month all users were given the new count.
The change is one the biggest ever made by Twitter, and has thus proved controversial with some embracing the extra characters and others likening the platform to Facebook, where longer updates are posted.
Brands jumped onto the new 280 characters with a simple meme format, which soon went viral.
Both the Champions League and London Ambulance accounts provide good examples of why organisations should seek to use new updates as it helps position them as relevant and switched on.
???? These are the …
Chaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaampions ????#Twitter280Characters pic.twitter.com/1yfW5N2Awk
— ★ #TeamOfTheYear ★ (@ChampionsLeague) November 8, 2017
NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????NEE-NAW ????#280characters
— London Ambulance (@Ldn_Ambulance) November 8, 2017
If you’re running an organisation’s Twitter account and haven’t used over 200 characters yet, give it a go now! As always, check your analytics to see what works for you.
Instagram stories adds more photos for users
Instagram’s stories feature has really taken over the temporary-update scene since its launch last year, as it now dwarfs Snapchat with 300m daily users (versus 178m).
Instagram Stories removed the motivation for hundreds of millions of Instagram users to even give Snapchat a shot. The graph tells the rest… pic.twitter.com/m4mB6EAklI
— Daniel Doebrich (@signoreD) November 8, 2017
The latest update now allows users to post any photo from their camera roll onto their story, whereas previously it only allowed snaps from the past week to be posted.
It has also added a bigger preview feature of Instagram contacts’ stories on users’ timelines, clearly showing how much the photo-sharing platform values the feature.
Organisations wanting to engage with a younger audience should use Instagram Stories to post concise video content, and do so regularly.
Facebook gives polls feature a face-lift
You’ve been able to run a poll on Facebook for a few years now, but it appears the social media giant is trying to boost use of polls with a new, fun feature.
You can now add images, videos and GIFS to polls to encourage engagement, which adds an extra visual dimension to the vote.
Just head to Facebook, click to make a post and click ‘Poll’ in the options below your status bar.
From there, you’ll see the option to add photos and a GIF on the end of each poll line as below. If you want to add a video, just choose add photos and select a video.