Outwrite PR has been invited to provide a private sector perspective on the toughest issues currently facing government communicators.
Its managing director, Anthony Bullick, is going to be the sole non-government speaker at a conference for civil service communications specialists from across the North.
Open only to government employees, the maximum 85 places for the prestigious GCS Northern Communicators Conference on 13 March have been booked up swiftly, while its waiting list currently stands at 30.
Speakers will include Alex Aiken, the executive director of government communications; Amanda Coleman, corporate communications director for Greater Manchester Police; and senior media personnel from the British Army and Sellafield.
The one-off conference has been arranged to enable PR and communications experts from across UK governments who would not ordinarily meet, to swap ideas and discuss tactics for successful media communications in the digital age.
Anthony will be among a line-up of four experts on a Question Time-style panel, offering opinions on PR problems posed by the audience.
He said: “Government communicators have to be experts in, and always on standby for, handling the widest range of topics imaginable.
“It wouldn’t be unreasonable to expect questions on anything from a major national security alert to public health information campaigns.
“While some subject matter is unique to government, success in communications terms requires the same skills and professionalism as we use in the private sector.
“It may be that I contribute particularly to areas such as evaluations of campaigns, and proving value for money.
“Furthermore, I can’t wait to access insight on the matters currently taxing government communicators. It’ll certainly be interesting.”