Forget cutting down on treats in the office, nipping out for a bit of exercise on your lunch break or getting your desk in order, make boosting your business profile through social media your resolution for 2013.

It’s no secret that sites like Twitter, Facebook and Pinterest have offered up a potent range of tools to professionals over the last couple of years, with benefits of pro-active social networking ranging from increased interaction with clients and customers to instantly distributing success stories and brand values to an audience of millions.

Regardless of your line of expertise, there’s a variety of social media platforms that, when tailored to your specific needs, can bring your business to a new audience and give you the edge over competitors.

And with social media only going to get bigger over the next 12 months, now is that time to take stock of your social profile and re-assess ways to develop and improve your presence and output.

Whether you’ve been inspired to add social networking to your list of priorities for 2013 or have opted to take another look at your online presence, it would be wise to take a lesson from the blunder made by Starbucks over the festive season.

Despite offering to pay an extra £20m in corporation tax a week before Christmas, the under-fire coffee chain grabbed more unwanted headlines when it’s festive hashtag #SpreadTheCheer, no doubt intended to end a tough year on a jolly note, was hijacked by Twitter users.

Instead of seasonal messages of good-will, the company endured a barrage of abuse from the Twittersphere, all of which was broadcast on giant screens outside London’s Natural History Museum, where Starbucks were sponsoring this year’s ice rink.

Interaction on social media offers up a diverse range of opportunities for all manner of businesses looking to increase their profile – just make sure your tweets, status updates and pins are in sync with the values and image you want to project to the online community.

For further information on social media services offered by Outwrite, contact us.