by Anthony Bullick | Feb 27, 2012 | Integrated PR and SEO
The world’s largest travel site TripAdvisor has been ordered to re-write some of its marketing claims by the UK’s Advertising Standards Authority (ASA). The site, which enables travellers to gather info and post reviews and opinions, has also removed the word ‘trust’...
by Anthony Bullick | Oct 4, 2011 | Integrated PR and SEO
What is SEO? SEO (search engine optimisation) is defined as “the process of making changes to a website so that traffic from search engines increases.” Why SEO? Put simply, increasing your visibility on search engines like Google improves your ranking – putting your...
