by Anthony Bullick | Feb 29, 2012 | Integrated PR and SEO
You don’t have to be a football fan, or indeed a PR specialist, to know that the Luis Suarez race row has been an unmitigated public relations disaster for Liverpool FC. By the time the Uruguayan apologised for refusing to shake Patrice Evra’s hand before Liverpool’s...
by Anthony Bullick | Feb 27, 2012 | Integrated PR and SEO
The world’s largest travel site TripAdvisor has been ordered to re-write some of its marketing claims by the UK’s Advertising Standards Authority (ASA). The site, which enables travellers to gather info and post reviews and opinions, has also removed the word ‘trust’...
by Anthony Bullick | Oct 4, 2011 | Integrated PR and SEO
What is SEO? SEO (search engine optimisation) is defined as “the process of making changes to a website so that traffic from search engines increases.” Why SEO? Put simply, increasing your visibility on search engines like Google improves your ranking – putting your...
