by Anthony Bullick | Jun 20, 2012 | Integrated PR and SEO
We may be back in recession, but Britain is enjoying a summer of celebration. The Diamond Jubilee, Euro 2012 football championships and London Olympics (less than 40 days to go!) will combine to lift the national mood and provide a £1bn boost to the nation’s...
by Anthony Bullick | May 2, 2012 | Integrated PR and SEO
Google Panda 3.3 update and Penguin Google recently announced a significant change to the way it ranks websites and web content, in a development that everyone involved in online marketing must be aware of and respond to. The change came in the form of the Google...
by Anthony Bullick | Mar 23, 2012 | Integrated PR and SEO
Fail to prepare for a media interview and be prepared to fail, as Labour’s deputy leader Harriet Harman discovered recently. Ms Harman, who generally enjoys a reputation as a confident media operator, struggled to give the figures on how much a bankers’ tax would...
by Anthony Bullick | Feb 29, 2012 | Integrated PR and SEO
You don’t have to be a football fan, or indeed a PR specialist, to know that the Luis Suarez race row has been an unmitigated public relations disaster for Liverpool FC. By the time the Uruguayan apologised for refusing to shake Patrice Evra’s hand before Liverpool’s...
by Anthony Bullick | Feb 27, 2012 | Integrated PR and SEO
The world’s largest travel site TripAdvisor has been ordered to re-write some of its marketing claims by the UK’s Advertising Standards Authority (ASA). The site, which enables travellers to gather info and post reviews and opinions, has also removed the word ‘trust’...
by Anthony Bullick | Oct 4, 2011 | Integrated PR and SEO
What is SEO? SEO (search engine optimisation) is defined as “the process of making changes to a website so that traffic from search engines increases.” Why SEO? Put simply, increasing your visibility on search engines like Google improves your ranking – putting your...
